When the largest, most luxurious hammam spa opens this year, many people will be asking: Who is behind this innovative and extraordinary facility, and why a hammam in Birmingham?
Say Hello to Este’s Sam Cinkir
The visionary behind the new Este Spa & Hammam is Este Medical Group founder Sam Cinkir.
At the age of twenty-two, Sam dreamt of starting his own beauty business. Now Sam is the CEO and Managing Director of one of the most accessible and respected beauty and wellness brands in the industry — Este Medical Group.
From Leeds to London, Sam opened Este spas and beauty clinics across the UK, including locations in Sutton Coldfield, Nottingham, Glasgow, Manchester and of course Birmingham. He also established the Este brand internationally in Milan, Bangladesh and Istanbul.
Sam will never admit to his path being an easy journey; his business success was hard fought for, and in his early career he overcame much adversity. The trials and tribulations Sam faced did much to influence his belief that beauty clinic and spa services be inclusive for all — everyone is a VIP at an Este clinic and spa.
It’s no wonder Sam has received many accolades over the years — most recently he was awarded The Best Cosmetic Health Services Managing Director 2021 and the Global CEO Excellence Awards & Cosmetics Healthcare CEO of the Year 2021.
After a few challenging years keeping all the Este clinic and spa operations as stable as possible (we’re looking at you Covid!) Sam Cinkir succeeded in realising his vision to introduce the extraordinary beauty and magic of hammam to the UK with a brilliant new spa.
Bringing Hammam to Birmingham
Sam always had a soft spot for Birmingham, and you might be surprised to know his first Este branch was opened on Portland Road. Even when Sam was busy opening other UK clinics (7 in total!) and expanding internationally, he kept his dream alive to bring something extraordinary to the West Midlands.
The new Este Birmingham facility will be located on Hagley Road in the historically rich and prestigious neighbourhood of Edgbaston. Este Spa & Hammam is expected to be one of the largest spas in the country; the beauty and wellness complex will feature 30 clinic rooms and 30 spa rooms as well as hammam steam room facilities.
Dreams Do Come True
The entrepreneur in Sam knew Birmingham was the right place for his newest business venture because it is the fastest improving city in the country. It has been undergoing an economic revival for some years now due to a number of regeneration projects and a boom in population. It’s a great city to live and work in, and many people might not know it but Birmingham is Britain’s second largest city!
Being Turkish, hammam spa culture is in Sam’s DNA. And the inclusiveness of hammam fit well with Sam’s business credo to provide services that anyone can access and enjoy.
“For my whole life I have known about the power of hammam to rejuvenate and heal. I knew one day I would build the biggest and best hammam as a gift to the country that has given me so much opportunity,” says Sam Cinkir. “My dream was to make a hammam spa day experience accessible to a wider audience, and in the West Midlands no less. It’s my belief that once people experience hammam bathing rituals they will understand why they have endured for hundreds of years.”
The Hagley Road facility will be part of a big family of cosmetic clinics and day spas Este Medical Group already has across the country and worldwide. Este Spa & Hammam is set to become an iconic destination in the West Midlands.
What To Expect at Este Spa & Hammam
Este Medical Group is thrilled to bring the hammam spa experience to the UK. Este Spa & Hammam will offer both Moroccan and Turkish bath treatments.
Curious how Moroccan and Turkish hammam differ? The answer is here!
For more details on all these sensational treatments see our spa service menu.
Plus we recommend you check out our guide on Hammam Etiquette: What You Need To Know.
What’s Next For Este!
Can you believe the paint is barely dry on the new Este Spa & Hammam and Sam is already launching another incredible project. This time it’s his own line of premium skincare products called Este Plus.
“After all my years of cosmeceuticals research it was inevitable I would one day be inspired to design the perfect skincare products for Este Medical Group. With more and more people opting to have cosmetic and medically enhanced beauty treatments I saw a need to develop a specialised line of post-procedure skincare,” says Sam Cinkir.
Already developed and tested, the new Este Plus products will synergise with the range of procedures and services provided by Este clinics and spas. Este Plus products are designed to optimise the power of nature for scientifically-driven results; the new skincare line will cover all the beauty essentials from deluxe moisturising to skin brightening, using proven skin nourishing and repairing nutrients like vitamin C and A1 (skin-safe Retinol) as well as aloe vera.
Stay tuned for more exciting news about the range of Este Plus products that have been developed for beauty connoisseurs like you!
Hagley Road Este Spa & Hammam Coming Soon To Birmingham
Soon you will get to experience the beautiful benefits of hammam in a thoroughly remarkable environment using the most innovative technology and advanced skincare products available from Este Medical Group.
If you’ve never experienced a hammam bath before, we invite you to read our Hammam Beginner’s Guide here.
More Este Spa & Hammam updates will be with you shortly.